“Unlike some businesses that believe they only exist to maximize return on investment
for their shareholders, Conscious Businesses focus on their whole business ecosystem,
creating and optimizing value for all of their stakeholders, understanding that strong
and engaged stakeholders lead to a healthy, sustainable, resilient business.
They recognize that, without employees, customers, suppliers, funders, supportive
communities and a life-sustaining ecosystem, there is no business. Conscious Business
is a win-win-win proposition, which includes a healthy return to shareholders.
Reference: Conscious Capitalism®.
Conscious Capitalism® is a registered trademark of Conscious Capitalism